Profile Image

Shamita Islur

ProfileJunior Correspondent,Social Samosa
Location iconMumbai
Beat iconMedia, Marketing & Digital, Entrepreneurship & Startups,
Profilealso seen in:Social Samosa,

Get in Touch with Shamita Islur

Contact Shamita Islur, search articles and posts on X, monitor coverage, and track replies from one place.

Learn More about the Skribe

Actions

Articles

Latest Articles by Shamita Islur

Premium brands with emotional storytelling succeeded this festive season Kantar s Soumya Mohanty

The article discusses how premium brands effectively utilized emotional storytelling during the festive season, leading to success...Go to article

28/11/2025

What Snapchat s latest marketing campaign intends to achieve in India

Snapchat's latest marketing campaign in India aims to enhance user engagement and brand visibility through innovative features and...Go to article

27/11/2025

What post-festive consumer behaviour means for retention

The article discusses the implications of post-festive consumer behavior on customer retention strategies for businesses, highligh...Go to article

26/11/2025

Weddings and micro-celebrations are driving travel demand this season

Weddings and micro-celebrations are significantly boosting travel demand this season, as couples seek unique experiences and desti...Go to article

24/11/2025

What brings advertisers to TV in 2025?

The article discusses the evolving landscape of television advertising and the factors that will attract advertisers in 2025, incl...Go to article

21/11/2025

What changes when men in ads are written by women?

The article discusses how traditional male stereotypes in advertising have been challenged by women in creative roles, leading to ...Go to article

19/11/2025

DPDP to push a major reset for ad targeting and personalisation

The article discusses the implications of DPDP on advertising strategies, emphasizing the need for a reset in ad targeting and per...Go to article

19/11/2025

Inside Cherryn Dogra s playbook for marketing commercial destinations

The article discusses the strategies employed by Cherryn Dogra in marketing commercial destinations effectively, highlighting inno...Go to article

17/11/2025

Marketing to Gen Alpha, a generation raised by AI

The article discusses how Gen Alpha, raised in a digital ecosystem dominated by AI and social media, is redefining aspirations and...Go to article

14/11/2025

Social commerce now drives 10 of Myntra s revenue, says Sunder Balasubramanian

Myntra's revenue from social commerce has reached 10 , according to Sunder Balasubramanian, highlighting the growing importance of...Go to article

13/11/2025