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Payal Navarkar

ProfileDesk Writer,Social Samosa
Location iconMumbai
Beat iconMedia, Marketing & Digital,
Profilealso seen in:Social Samosa,

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Latest Articles by Payal Navarkar

What the end of DDB means for the legacy it built with Mudra

The article discusses the implications of DDB's closure and its historical significance, particularly in relation to Mudra's legac...Go to article

04/12/2025

FCB's Ulka that shaped Indian advertising

The article discusses the significant impact of FCB's Ulka on the Indian advertising landscape, highlighting its innovative strate...Go to article

03/12/2025

The past, present and future of the Omnicom-IPG acquisition

The article discusses the Omnicom-IPG acquisition, exploring its implications for the advertising industry and the future of both ...Go to article

02/12/2025

November saw Zohran become a brand, women athletes make history, and Gen Z call in sick

November highlighted significant achievements in women's sports, with Zohran emerging as a notable brand and Gen Z's unique approa...Go to article

28/11/2025

The Stranger Things marketing machine returns for one last upside down takeover

Netflix's 'Stranger Things' is gearing up for its final season with a strategic marketing campaign designed to dominate the holida...Go to article

27/11/2025

Speculation arises over Tata Sierra launch ad resemblance to Ford Bronco film

Speculation arises regarding the resemblance of the Tata Sierra launch advertisement to a film featuring the Ford Bronco, igniting...Go to article

27/11/2025

Revisiting 'Bell Bajao' campaign that urged India to ring the bell against DV

The article discusses the impact of the 'Bell Bajao' campaign launched by Breakthrough to combat domestic violence in India, highl...Go to article

25/11/2025

Are social media apps cloning each other?

The article discusses the trend of social media apps increasingly adopting features from one another, raising concerns about origi...Go to article

25/11/2025

Inside Wicked For Good s fan-driven, collaboration-heavy marketing for the sequel

The article discusses the innovative marketing strategies employed by Wicked For Good to engage fans and promote the sequel throug...Go to article

21/11/2025

Neil French, adman who reshaped Asian advertising, passes away at 81

Neil French, a prominent figure in Asian advertising, has passed away at the age of 81, leaving behind a legacy of reshaping the a...Go to article

21/11/2025