Geetika Srivastava

The article discusses the resurgence of a popular detergent brand in India, highlighting its efforts to regain market share and ad...Go to article

The article discusses how Netflix's acquisition could potentially alter the competitive landscape of India's streaming market, whi...Go to article

The article discusses the reputation challenges faced by IndiGo, highlighting customer dissatisfaction and operational issues that...Go to article

The article discusses the increasing trend of brands investing in hyper-real AI creators, referred to as synthetic stars, highligh...Go to article

Amazon Ads is focusing on AI technology to enhance advertising opportunities for small and medium-sized businesses SMBs in India, ...Go to article

Nasher Miles is significantly increasing its investment in quick commerce, scaling from Rs 2 crore to Rs 150 crore to meet rising ...Go to article

The article discusses the surge in retail sales for skincare brands during the winter season, highlighting a 40-45 increase in sal...Go to article

The article discusses the economic implications of clean air initiatives, highlighting the benefits of reducing pollution and impr...Go to article

As Rs 250 crore penalties loom, brands are racing to rebuild consent and compliance in response to regulatory pressures....Go to article

The article discusses how the recent IPO of Lenskart has influenced consumer perceptions of brands in the eyewear industry, highli...Go to article