Geetika Srivastava

Reliance Industries is collaborating with designer Stella McCartney to launch a new line of 'conscious luxury' fashion in India, e...Go to article

Oyo's parent company, Prism, is launching a new premium brand called 'CheckIn' as it prepares for its upcoming IPO....Go to article

Mondelez has launched a new product line called Milkinis, targeting school-goers with playful marketing strategies, particularly f...Go to article

The article discusses the surge in downloads of Arattai, an Indian messaging app, which has reached 3.5 lakh downloads. It explore...Go to article

PepsiCo's Kurkure brand is expanding into the millet snack segment, targeting health-conscious consumers with new product offering...Go to article

Instagram has surpassed 3 billion users globally, marking a significant milestone for the social media platform as it continues to...Go to article

Virat Kohli has been recognized as India's highest-valued celebrity for the second consecutive year, reflecting his immense popula...Go to article

The article discusses how influencers are challenging Bollywood's dominance in festive advertising, highlighting the shift in mark...Go to article

HUL has revamped its Sunsilk brand with a holographic makeover aimed at attracting Gen Z consumers, focusing on modern aesthetics ...Go to article

The article discusses how celebrities are increasingly taking legal action to protect their likenesses and personas from misuse, p...Go to article