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Ajita Shashidhar

ProfileNational Editor,Fortune India
Location iconMumbai
Beat iconEntrepreneurship & Startups, Business & Economy,
Profilealso seen in:Fortune India,

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Latest Articles by Ajita Shashidhar

India s Best CEOs 2025 Puneet Chhatwal is Reinventing Legacy at IHCL

Puneet Chhatwal is recognized for his innovative leadership at IHCL, focusing on reinventing the legacy of the brand while adaptin...Go to article

16/11/2025

India s Best CEOs 2025 Sanjiv Puri is Building ITC into a Future-ready Conglomerate

Sanjiv Puri is recognized for transforming ITC into a future-ready conglomerate, focusing on sustainability and innovation....Go to article

16/11/2025

The new FMCG mantra It s not just about winning in many Indias, but winning across multiple cohorts

The article discusses the evolving strategies in the FMCG sector, emphasizing the importance of targeting diverse consumer cohorts...Go to article

10/11/2025

Why Zudio has chosen physical retail in an omni-channel world

Zudio has opted for physical retail as a key component of its omni-channel strategy, emphasizing the importance of in-store experi...Go to article

09/11/2025

Fair compensation, continuous learning, blended career paths are a few of the asks of Indian Gen-Z talent Randstad

Randstad highlights the expectations of Indian Gen-Z talent, emphasizing fair compensation, continuous learning opportunities, and...Go to article

05/11/2025

From generic to proprietary, ITC s agri division to step up focus on value-added agriculture

ITC's agricultural division plans to enhance its focus on value-added agriculture, aiming to improve product offerings and sustain...Go to article

02/11/2025

ITC Hotels targets 220 hotels by 2030 'I think we should do better than that,' says Sanjiv Puri

ITC Hotels aims to expand its portfolio to 220 hotels by 2030, with CEO Sanjiv Puri expressing a desire to exceed this target. The...Go to article

01/11/2025

HUL s Priya Nair s Clarion Call Renovate and Innovate Core HUL Brands

Priya Nair of HUL emphasizes the need for innovation and renovation in core brands to adapt to changing consumer preferences and m...Go to article

24/10/2025

Beauty is being written in a completely new way, says Nadine Graf of Estee Lauder Companies

Nadine Graf of Estee Lauder Companies discusses the innovative approaches the brand is taking in the beauty industry, emphasizing ...Go to article

20/10/2025

How Titan Company is trying to make analog watches a premium style statement

Titan Company is focusing on positioning analog watches as a premium fashion accessory, aiming to elevate their status in the mark...Go to article

20/10/2025