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Ajita Shashidhar

ProfileNational Editor,Fortune India
Location iconMumbai
Beat iconBusiness & Economy, Entrepreneurship & Startups,
Profilealso seen in:Fortune India,

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Latest Articles by Ajita Shashidhar

India s Biggest Unicorns How upGrad is solving the skilling gap

The article discusses how upGrad, one of India's largest edtech companies, is addressing the skills gap in the workforce through v...Go to article

28/03/2026

How the West Asia war has derailed local brands growth story

The ongoing conflict in West Asia has significantly impacted local brands, hindering their growth and market presence....Go to article

26/03/2026

FMCG sector absorbs initial shock, trims trade margins by up to 5

The FMCG sector has responded to initial economic shocks by reducing trade margins by up to 5 , aiming to stabilize prices and mai...Go to article

22/03/2026

From everyday to aspirations Shoppers Stop s reinvention journey

Shoppers Stop is undergoing a significant transformation to adapt to changing consumer preferences and market dynamics, focusing o...Go to article

13/03/2026

We need more women making the decisions as capital allocators Mary Ellen Iskenderian, Women s World Banking

Mary Ellen Iskenderian emphasizes the need for more women in decision-making roles as capital allocators, highlighting the importa...Go to article

08/03/2026

India s social sector is witnessing surge in diaspora capital

India's social sector is experiencing a significant increase in diaspora capital, reflecting a growing trend of overseas Indians i...Go to article

04/03/2026

Why Paramount needs WBD s content might much more than Netflix

The article discusses the strategic importance of Warner Bros. Discovery's WBD content for Paramount, suggesting that Paramount ma...Go to article

03/03/2026

MNC 500 Why edible oil major AWL Agri is transforming into a food giant

AWL Agri is evolving from an edible oil company into a comprehensive food giant, focusing on diversification and innovation in the...Go to article

01/03/2026

Indian philanthropists more open to supporting climate-related causes, says Rajiv J. Shah of The Rockefeller Foundation

Rajiv J. Shah of The Rockefeller Foundation discusses the increasing willingness of Indian philanthropists to support climate-rela...Go to article

22/02/2026

If we don t leverage technology, it will be difficult to focus on micro segments Nestlé India's Manish Tiwary

Manish Tiwary from Nestlé India discusses the importance of leveraging technology to effectively target micro segments in the mark...Go to article

11/02/2026