Social Samosa

The article discusses the latest advertising strategies employed by various brands, highlighting the effectiveness of campaigns from Perplex...Go to article

UpGrad is in advanced talks to acquire Unacademy for 300-400 million, significantly lower than Unacademy s last valuation of 3.44 billion in...Go to article

Mediation efforts between IndiGo Airlines and Mahindra Electric over the '6E' trademark have failed, leading to a court directive for both p...Go to article

Duroflex Limited has unveiled a new brand identity and positioning titled 'Designed to De-Stress', focusing on addressing stress through res...Go to article

INLIFE Healthcare has appointed athlete Sangram Singh as the brand ambassador for its Magnesium supplement range, emphasizing a commitment t...Go to article

Senco Gold Diamonds, with a legacy of eight decades, is evolving its marketing strategy to blend traditional craftsmanship with modern story...Go to article

Balaji Telefilms Ltd has launched Balaji Studio, a new vertical aimed at supporting independent and emerging creative talent in television a...Go to article

Rakesh Masala has appointed Hrithik Roshan as its brand ambassador to celebrate its 50th anniversary in the food and spice industry. The par...Go to article

WPP has been appointed by Reckitt to manage media planning and buying across 21 European markets starting January 1, 2026. The partnership w...Go to article

Netflix has announced updates to its advertising business, introducing new measurement metrics and ad technology tools. The company reported...Go to article