Exchange 4 Media

Anil Goel, the CTO of Nielsen, emphasizes the shift from merely measuring reach to focusing on outcomes in marketing effectiveness....Go to article

Prasar Bharati has announced the opening of applications for the auction of Free Dish slots, with the starting price set at Rs 2.63 crore....Go to article

Thums Up has unveiled a refreshed visual identity, aiming to connect with a younger audience while retaining its classic brand elements....Go to article

The article discusses the Hall of Ads Gems Museum, highlighting an advertisement that encourages viewers to embrace life without regrets, re...Go to article

Nissan has appointed Gagan Mangal as the new Head of Communications for its operations in India, aiming to enhance its brand presence and co...Go to article

Gemini introduces 'Personal Intelligence', a feature that allows users to access information from their Gmail and Google Drive, enhancing pe...Go to article

The article discusses the evolving nature of journalism, emphasizing the increasing focus on individual personalities rather than just the n...Go to article

The article discusses the evolution of public relations from traditional methods to a focus on intelligence, creativity, and strategic couns...Go to article

Eurosport India announces plans to include pickleball in its broadcast line-up starting in 2026, expanding its sports coverage....Go to article

Honda Cars India is initiating a digital agency pitch with a budget of approximately Rs 50 crore to enhance its digital marketing strategies...Go to article